New Feature Now live: Smart Dynamic QR Tracking on every Mudhrikha batch with real-time attribution! Try Live Cup Studio →
India's Leading Ambient Chai Advertising Network

Your Brand in Every Hand, One Sip at a Time.

Cut through screen fatigue. Mudhrikha places your brand directly into consumers’ hands during their most attentive, uninterrupted 14-minute daily chai breaks across premier corporate parks and urban hubs.

5.2M+
Monthly Branded Cups
14.6 min
Avg. Active Attention
94.8%
Brand Recall Rate
Mudhrikha branded aesthetic pastel green and white paper cups
₹0.38 / Impression 3.8x lower than Meta/Google CAC
100% Plastic-Free Aqueous food-grade bio-barrier

EMPOWERING LEADING CONSUMER BRANDS, FINTECH & HIGH-GROWTH STARTUPS

Fintech Unicorns
EdTech Giants
D2C Beverages
Real Estate Developers
Healthcare & Diagnostics
SaaS & Cloud Platforms
Automobile Brands

Why Smart CMOs Are Moving Budgets to Tea Cups

Digital feeds are crowded with ad blockers. Billboards are glanced at for 2 seconds. A cup of tea stays in hands for 15 minutes of relaxed conversation.

Digital Social Ads

0.7 Seconds Glance

  • × Swiped away in less than a second
  • × 52% ad-blocker usage among tech talent
  • × Skyrocketing CPMs & bot traffic clicks
  • × Zero physical sensation or recall
Highway Billboards

3 Seconds Fly-By

  • × Glanced while driving at 60 km/h
  • × Impossible to scan QR codes or take action
  • × Exorbitant monthly lease with zero geo-fencing
  • × No attribution tracking or hand retention

300 GSM Virgin Board

Ultra-premium textured touch and rigid build. No soggy cups, perfect heat insulation for a luxurious sip experience.

Food-Grade Soy Inks

Odorless, toxic-free vibrant Pantone printing that never fades or bleeds when exposed to piping hot tea or coffee.

Smart QR Attribution

Every batch can carry uniquely tagged dynamic QR codes tracking city, day, and booth conversions in your dashboard.

Verified Tea Stall Network

Geo-tagged photographic audits and delivery logs ensure every single cup is served to your target audience.

Design & Visualize Your Branded Cup

Experiment with finishes, logos, color tones, and interactive QR layouts in real time before sending to print.

Include Campaign QR Code ("Scan for Offer")

Free 3D vector artwork sample delivered within 4 business hours.

Mudhrikha
Brewed For Big Thinkers
Scan For Special Offer
✿ 100% Aqueous Recyclable
150ml Regular | Pastel Mint Eco-Coated

Interactive Campaign Reach & ROI Estimator

Configure your cup volume and city footprint to forecast impressions, unique reach, and projected QR activations.

Campaign Parameters

Cup Volume: 50,000 Cups
10k 100k 250k 500k+
Campaign Duration: 15 Days
1 Week 15 Days 30 Days 2 Months
Projected Performance

Estimated Campaign Impact

115,000 Verified Brand Impressions Based on 2.3x viral pass-along factor
12,166 hrs Total Undivided Attention Average 14.6 min held time per cup
3,450 - 5,750 Estimated QR Scans 3.0% - 5.0% direct scan rate
₹0.36 Effective Cost Per Impression Up to 75% cheaper than programmatic ads
Network Stalls Deployed: 42 Verified Chai Kiosks

Where Your Mudhrikha Cups Go

Target high-intent audiences where they naturally gather for daily tea breaks.

Tier 1 IT Hubs

Corporate Tech Parks

Target software engineers, team leads, founders, and corporate decision-makers at prime IT hubs in Whitefield, Cyber City, Hitec City & BKC.

Avg. CTC: 12L - 35L+ Peak: 11 AM & 4 PM
Gen-Z & Students

College & University Campuses

Connect with early tech adopters, students, and young professionals. Perfect for app downloads, edtech bootcamps, and fintech neo-banks.

Age: 18 - 25 yrs High QR Propensity
High-Density Transit

Metro Stations & Transit Hubs

Engage daily urban commuters waiting at transit gates, railway stations, and arterial business junctions during morning rush hours.

Mass Reach Daily Commuters
Hyperlocal Neighborhood

High-Traffic Chai Points & Kiosks

Partnered with over 1,200+ established local tapris, tea bars, and artisan cafes serving fresh tea to regular local neighborhood patrons.

Repeat Local Patrons Geo-Fenced Radius
Young professionals in cafe holding Mudhrikha branded paper cups
In-The-Wild Distribution

The Real Chai Break Magic

In India, tea isn't just a beverage—it's a sacred break. Colleagues gather, talk, exchange ideas, and unwind. With a Mudhrikha branded cup in hand, your brand naturally enters these organic peer-to-peer discussions.

4.2x More Conversational Mentions than Banner Ads
68% Visitors who scanned QR saved the page bookmark

"We distributed 100k Mudhrikha cups across Outer Ring Road IT tech parks in Bangalore. Our app signups jumped by 34% within 10 days at a blended CAC 60% lower than Google Ads."

VK
Vikram Kashyap VP Marketing, FinPay Technologies

From Concept to 500,000 Hands in 7 Days

Our end-to-end infrastructure handles design proofing, high-speed food-safe printing, tea stall logistics, and proof-of-placement verification.

01

Pinpoint Target Zones

Select specific tech parks, college zones, or metro stations. We map the ideal tea stalls for your ideal customer profile.

02

High-Precision Design

Our packaging design team creates 3D visual mockups and generates dynamic trackable QR codes tailored for high clickthrough.

03

Eco-Friendly Printing

Manufactured on food-grade 300 GSM virgin paper with 100% aqueous plastic-free coating and certified non-toxic soy inks.

04

Distribution & Analytics

Direct supply to verified tea vendors with geo-tagged delivery photos and real-time QR scan attribution reports in your portal.

100% Eco-Responsible

Zero Plastic. Zero Guilt. 100% Compostable.

Unlike traditional disposable cups lined with non-biodegradable polyethylene (PE) plastics, Mudhrikha cups use advanced water-based aqueous dispersion coatings that break down completely in commercial and home compost setups without leaving microplastics.

✔ Plastic-Free Certified ✔ FSC-Certified Sustainable Paper ✔ Non-Toxic Food Grade Inks ✔ Recyclable in Standard Paper Streams

Frequently Asked Questions

Have questions about minimum order quantities, print quality, or campaign tracking?

Our pilot test campaigns start from as low as 10,000 cups, which can be distributed across 8 to 15 targeted tea points over 10 days. For city-wide blitz campaigns, we regularly execute batches of 100,000 to 1,000,000+ cups.

Tea vendors receive premium Mudhrikha cups at subsidized rates or as incentive bundles in exchange for exclusive usage. Our on-ground operations managers conduct daily physical checks, take geo-tagged photographic audits, and log consumption metrics through our partner app.

We integrate unique, dynamic QR codes, campaign short-links, or exclusive promo codes on the cup artwork. You get access to a live tracking dashboard showing scan timestamps, geolocation breakdown, unique vs return visitors, and downstream conversion funnel.

Once you approve the digital 3D proof, our high-speed printing and manufacturing facility turns around the physical cups within 4 to 6 business days. On-ground stall delivery and deployment takes another 24 to 48 hours.

Yes! We send a complimentary Mudhrikha Sample Kit featuring all three cup sizes (150ml, 200ml, 250ml), different paper textures (pastel mint, porcelain white, kraft), and print finish proofs to your office address within 48 hours.

Ready to Turn Heads?

Put Your Brand Into The Hands of Your Next 100,000 Customers

Request a free sample kit or talk to our media strategist for a tailored neighborhood placement plan today.

Design Custom Cup
✔ Free 3D Vector Proofing
✔ 100% Biodegradable Guarantee
✔ Verified Photo-Audited Placement